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Elegant and yet simple, the jewellery showcase videos helped create an immediate affinity for the brand particularly during the high-volume wedding seasons.
PMJ Jewels, a luxury jewellery brand in South India partnered with us to reposition the brand as the preferred destination for high value bridal jewellery. The objective was achieved within two wedding seasons through a distinct visual style amplified on print, social media and digital campaigns. By addressing the need for jewellery purchase through the various life-stages, we were able to go a step further in driving new purchase behaviour among the target consumers.
For our photoshoot for PMJ, the focus was on capturing the jewellery collections around the wedding celebrations of a modern bride - Sangeet, the Wedding Day and Reception. Through the campaign shoot, we attempted to bring out every thing the brand’s collections stand for - Timeless, Traditional and Contemporary.
Traditional and yet contemporary, a contrasting brand objective was met through sustained product imagery that not just addressed older buyers, but also the younger influencers.
Elegant and yet simple, the jewellery showcase videos helped create an immediate affinity for the brand particularly during the high-volume wedding seasons.
