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On World Sleep Day, Duroflex launched #SoundsOfSleep, a first-of-its-kind digital music series aimed to revive, celebrate, and recreate India’s rich tradition of regional lullabies for new-age parents looking to inculcate healthy pre-sleep routines for their loved ones.
Duroflex is one of India’s leading sleep solutions brand offering a wide range of premium mattresses and sleep accessories. As a brand, Durolex always considered itself as India’s sleep coach.
In a world where YouTube is increasingly replacing the parent for children’s bedtime rituals, the brand intended to make a shift in this behaviour. On World Sleep Day, we launched Duroflex Sounds of Sleep, a first-of-its-kind digital music series aimed to revive, celebrate, and recreate India’s rich tradition of regional lullabies in a digitally convenient way for new-age parents looking to inculcate healthy pre-sleep routines for their loved ones. Sounds of Sleep premiered on March 19th, World Sleep Day on the brand’s YouTube channel and social platforms. It was also co-hosted on Sony India’s YouTube page and Spotify.
Lullabies are a string that connects the mother, her child, culture and decades of nostalgia. Sounds of Sleep was able to nurture this sacred bond and revive the lost art.
