IDEA

The Nigerian University of Technology and Management (NUTM) is a pioneering higher education initiative to identify and train the next generation of leaders in technology and management for Africa. Founded by some of the inspiring minds from Africa’s academia and business leaders, the identity of the brand needed to reflect the energy and aspiration of the youth of the region, and be deeply rooted in the culture of the land the university is based in.  Combining the simple geometric forms used by Osogbo artists and the ‘Zankos’ (Mud Horns) used in Hausa architecture, this visual identity symbolized the global ambition, driven by cultural relevance.